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The client aimed to elevate visibility for the brand's collection through an immersive pop-up that blended sport, fashion, and culture. Winston Retail was responsible for an end-to-end retail staffing solution—from recruiting and training to daily store operations—as well as supporting PR events and managing VIP clientele to ensure a premium brand experience.

This project included pop-up management, event staffing, and luxury customer experience supporting a high-traffic activation during a globally-recognized sporting event.

Through seamless operations, elevated customer service, and strategic event support, the activation successfully increased brand awareness and reinforced the brand's updated identity. The pop-up hosted multiple high-profile events and welcomed professional athletes from the tennis and pickleball communities, generating strong engagement and buzz during a key moment in the sports calendar.

Winston Retail’s operational leadership ensured a successful branded activation in New York, strengthening the brand's presence within the tennis retail, pickleball apparel, and performance fashion markets, while delivering a premium, hospitality-driven in-store experience.