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Our Story

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Our Story

We’re your one-stop shop for strategic planning, creative development, and in-store execution. Our work strengthens brands, boosts customer loyalty, and drives growth.

Projects
1216
Years
20
Clients
215

A Message From Our Founder, Jan Croatt

I co-founded Winston Retail in 2003 with a vision to solve the glaring need I saw in the industry: to elevate the customer experience in physical retail so brands could tell a compelling story to drive results.

Winston Retail has grown exponentially since then, adding multiple global brands to the portfolio in fashion, footwear, athletic wear, home, beauty and technology. Today, I'm proud to lead a team of over 3,500 retail experts across the U.S. who bring expertise in field visual merchandising, creative services, training and operations. Our team serves over 100 brands with unique needs and opportunities to serve the ever-evolving and dynamic world of retail.

Jan Croatt

CEO & FOUNDER

Certified Women's Business Enterprise

Field Merchandising

We amplify your brand's impact across the nation, igniting customer engagement and driving sales. Our field merchandising is powered by top-tier talent and cutting-edge proprietary technology, ensuring your brand shines in every store, every time.

Field Merchandising

Creative Studio

We design concepts that elevate your brand, craft and implement engaging retail environments, and oversee every aspect of project management from start to finish. Our expertise ensures each phase is handled with precision, delivering results that resonate with your audience.

Creative Studio

Retail Operations

We optimize retail operations by customizing location scouting, staffing, merchandising, and reporting technology to align seamlessly with your brand’s unique needs. Every detail is meticulously refined to drive seamless operations and deliver measurable success, ensuring your brand thrives at every touchpoint.

Retail Operations

Consumer Experience

We offer various services to boost your brand's consumer experience. This includes mystery shopping, creating pop-ups, environmental designs, and brand activations at large-scale events. With a field force of over 3,500 across North America, we enhance your brand's presence everywhere.

Consumer Experience

Visual Merchandising Consulting

Our strategic, innovative solutions engage customers, overcome in-store and operational challenges, and ensure your brand consistently captures attention. Every interaction is designed to enhance your brand’s presence, driving meaningful and lasting results.

Visual Merchandising Consulting

Meet Our Leadership Team

CEO & Founder
Jan Croatt
Leadership

Jan Croatt

Chief Operating Officer
Christina Gabriel
Operations

Christina Gabriel

Chief Financial Officer
Steve Riegler
Finance

Steve Riegler

Senior Director of Human Resources
Katie Sanders
Human Resources

Katie Sanders

Chief Information Officer
Panos Mastrogiannis
Information Technology

Panos Mastrogiannis

SVP of Account Management and Training
Heather Ambler
Account Management & Training

Heather Ambler

SVP of Account Management & Training
Michelle Zolezzi
Account Management & Training

Michelle Zolezzi

SVP of Creative Studio
Brian Landman
Creative Studio

Brian Landman

SVP of Business Development
Mardel Overly
Business Development

Mardel Overly

Vice President of Business Development
Dina De Luca-Farber
Business Development

Dina De Luca-Farber

Vice President of Strategy and Growth
Justin Wilk
Business Development

Justin Wilk

DEI - All In, Every Day

Diversity

At Winston, a diversity of backgrounds and skill sets is our biggest strength. We revel in our uniqueness.

Equity

For over twenty years, we've welcomed change that makes us stronger.

Inclusion

Our Winston community feels valued, respected, and heard every day.
Every day we are ALL IN!

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