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The client needed a seasonal denim display at their New York City flagship store location that stayed true to an island-lifestyle brand identity. The windows and store displays would feature men’s and women’s denim styles paired with seasonal color palettes. Winston was tasked with designing and sourcing graphics, props, and other display elements to communicate the style, comfort, and versatility of the Indigo Palms line.

The Creative Studio’s collaboration with this client enhances the in-store experience through elevated visual merchandising, space planning, and custom installations, including editing floor fixtures and custom fabrication.

This approach supports brand storytelling throughout our client’s retail environment and customer engagement within a high-traffic flagship store.

Winston Retail created an immersive brand statement with the Indigo Palms installation, focused on experiential retail design and custom visual merchandising solutions. Window displays included custom palm trees, tropical leaves, denim-clad furniture, and logo graphics.

Inside, the collection was highlighted at entrances and integrated throughout the store for a cohesive story, and a nine-and-a-half-foot 3D denim palm tree embodied the collection using familiar brand imagery.

Winston provided comprehensive support for this New York City flagship retail launch, including 3D design, production management, display installation, and visual merchandising directive development.

Location-specific visual strategies paired with seasonal display concepts provide an elevated customer experience at this flagship store, strengthening brand presence, foot traffic, and in-store product storytelling.