Updated: Jul 1, 2020
Charlotte's Web CBD shop is the first of its kind.
Published in Adweek 01/21/2020
Charlotte’s Web, a leader in the CBD space that sells hemp-based products, wants to educate consumers about how their CBD products are made by inviting them to trade in their own unwanted or questionable bottles from other brands.
The 1,500-square-foot space opened in the city’s Wynwood neighborhood Jan. 8 and runs through March 31. Charlotte’s Web’s in-house agency designed the retail experience in partnership with Winston Retail. The space incorporates campaign imagery that includes the brand’s hemp fields. The space also sells Charlotte’s Web’s full slate of products, which include gummies, balms and items for pets. Additionally, the pop-up sells “Trust The Earth” swag featuring campaign artwork by Studio Number One. Damon said after the swap program ends on Feb. 1, the pop-up will function as a regular store.
The brand chose to open a pop-up in Miami after bringing Studio Number One’s “Trust The Earth” cannabis mural to the Museum of Graffiti in Wynwood in December to coincide with Art Basel. The mural, which is on display through Feb. 3., was introduced in Brooklyn last fall to coincide with the campaign launch. View all of Winston Retail's services.